If you are getting all the traffic you want to your website this revealing news item about the power and effectiveness of Direct Navigation type traffic creating Call-To-Action domain names is not for you. Then again says Scott if you are getting all the qualified traffic you want you probably are already using this powerful yet little known and little used marketing technique. For those readers who may not be savvy talented marketers call-to-action is a buzz phrase used to describe phrases that invite or even incite consumers to take action. SexierSkin is an example of a domain names that induces action says Scott Alliy an Internet marketing veteran and President of eComInvestments.com a domain name reseller that owns the domain name SexierSkin.com and over 1700 other domain names many that qualify to be called Call-to-action domain names. SexierSkin.com does not belong in our portfolio says Scott, instead it belongs in the hands of any number of skin care companies who wish to now and forever more brand themselves as the company whose products provide consumers with Sexier Skin and what women would not want sexier skin asks Scott. Other domain names in eCominvestments.com extensive portfolio that are qualified Call-to-action domain names include YouAreDiscovered.com (and what talented artist musician actor sports start etc doesn't want to be discovered) OwntheHome.com, CorrectYourVision.com, PhotosQuick.com, and HowMuchDoIQualifyfor.com. There are many other examples of call-to-action domain names that can be viewed by category simply by visiting the website http://www.eComInvestments.com. Besides the obvious benefit of driving more highly qualified traffic to your website call-to-action domain names provide multiple competitive advantages says Scott. You don't have to be a marketing genius to understand that the domain name OwnTheHome.com has real benefits to a home mortgage company seeking new customers. Nor do you have to be a highly creative thinker to understand how valuable that a meaningful memorable call-to-action domain names like HowMuchDoIQualifyFor.com is to a lending institution seeking to write new business says Scott. Getting consumers attention and helping them reach you in these fast paced often confusing times when they are inundated daily with ad messages from all sides is not easy. Call-To-Action domain names can and will and in fact do make getting the attention of qualified consumers much easier and in addition because of the quality of traffic they attract to your site receiving business from these consumers is a much easier task says Scott. Simply stated says Scott Call-To-Action domain names may be one of the best investments you can make in your company in the electronic age that we live in. There is nothing more frustrating for me as a Marketing professional to see TV commercials with fantastic call-to-action bi-lines and then notice that the related call-to-action domain names containing the ads main call-to-action phrase is available. Spending thousands of dollars on an ad campaign and not spendign a few bucks to increase reach and longevity is a waste of time energy and money says Scott. Whats worse he adds when internal marketing or ad agencies introduce powerful call-to-action phrases for a specific product or service but fail to acquire the related domain names they compromise the value and integrity of their campaign and leave the door open for competition to grab and capitalize on their lapse of vision judgement and failure to act. The most common argument agains owning a call-to-action domain name says Scott is the cost of buying a domain name from a current owner or domain name reseller like eComInvestments.com. In reply to that often adked question Scott asks marketing managers or those responsible for promoting a product service or business online "what are the alternatives?" Pay-per-click is expensive and time sensitive. If you pay upwards to $25 for a click and do not get a profitable action as a result where does that leave your investment at the end of the day. The same thing can be sid for a one time newspaper ad or radio campaign. When you spend those same dollars on a great call-to-action domain names you get the lifetime benefits of owning that name whcih you can use or even resell if desired. In addition says Scott by owning a high quality call-to-action domain name you cemet your business product or service into consumers mind as the solution to their needs fo that product or service. Finally says Scott by uniquely identifying your product or service as the solution to consumers specific needs you effective block competition from entering that space and at the least make it harder and more costly for them compete with your own product or service. Scott suggests that marketing professionals and ad agencies strongly consider the immediate and long term benefits of using call-to-action

Scott Alli