July 11, 2011
(Reuters) - India's Reliance MediaWorks , part of billionaire Anil Ambani's group, said on Tuesday it has partnered with Digital Domain Media Group Inc, to expand its visual effects and 3D conversion services.
The Indian media company will set up a new studio at its media BPO in the outskirts of Mumbai and add a team of 650 artists for projects with Digital Domain. Digital Domain, which has filed a preliminary prospectus for a $115 million IPO with U.S. regulators in May, has worked on visuals for more than 80 movies, including Titanic, The Curious Case of Benjamin Button and Tron Legacy.
"From our perspective, ...it's a game changer. The advantage of working with Digital Domain is that we can take on the large $100-million projects," Chief Executive Anil Arjun told Reuters.
Reliance MediaWorks will work on at least 4-5 big-ticket projects with Digital Domain in the first year of partnership, beginning August, he said.
Reliance MediaWorks Limited is Indiaâ€™s fastest growing film and entertainment services company and a member of the Reliance Anil DhirubhaiAmbani Group.
Reliance MediaWorks operates BIG Cinemas, India's largest cinema chain with over 550 screens spread across India, the United States, Malaysia, Nepal and Netherlands.
Reliance MediaWorks currently has a dominant and comprehensive presence in Film Services: Motion Picture Processing and DI; Film Restoration and Image Enhancement; 3D; Digital Mastering: Studios and Equipment rentals; Visual Effects; Animation; TVC Post Production with presence across India, USA, UK and Japan.
Reliance MediaWorksâ€™ television venture, BIG Synergy, is among the top players in the television programming industry.
Reliance MediaWorks has grown from its origins of a film processing and printing lab to an integrated global service provider across the entire film and media services value chain with presence in India, USA, Japan and UK.
The company today has a dominant and comprehensive presence in Motion Picture Processing and DI; Film Restoration and Image Enhancement; 3D; Digital Mastering: Studios and Equipment Rentals; Visual Effects; Animation and TVC Post Production
Reliance MediaWorks has also become the first motion picture services facility in India and all of Asia to be awarded certification by the UKâ€™s- industry body FACT (Federation Against Copyright Theft). The certification is a major recognition of the efforts by Reliance MediaWorks to protect and safeguard the films that it handles from piracy. The certification applies to Reliance MediaWorksâ€™ film processing and print lab, Digital Lab, Digital Cinema Mastering facility as well as Reliance MediaWorks' preview theatre, all housed within its Film City premises in Mumbai.
BIG Synergy, the television production arm of Reliance MediaWorks, has built its reputation in India as a leader in the field of format shows. Starting as one of the country's first few independent television outfits in 1988, BIG Synergy has been at the helm of producing some of the country's most popular and critically acclaimed programmes.
Carrying the hallmark of quality and credibility, BIG Synergy has produced more than 30 television series in 22 years, with well over 2,000 hours of content. The company is widely regarded as a leader in non-fiction programming, and has enjoyed singular success in adapting international formats for Indian viewers. Over the years, BIG Synergy has delivered both critically and commercially, with original shows such as Quiz Time, India Quiz, Eureka, A Question of Answers, Manch Masala, Style Today, Eureka, 3-2-1, Mum Tum aur Hum, Bollywood Ka Boss, KheloJeetoJiyo and Sports Ka Superstar as well as international formats such as Mastermind, University Challenge, KamzorKadiKaun, Indiaâ€™s Child Genius, Bluffmaster, Heartbeat, KyaAapPaanchvi Pass Se TezHain, 10 Ka Dum, Indiaâ€™s Got Talent, Aap Ki Kachehri, SachKaSaamna and KaunBanegaCrorepati. BIG Synergy is now making inroads into the vast south Indian television markets, producing 3 shows for the biggest South Indian television networks.
With a current strength of about 100 talented personnel out of Mumbai and Delhi, BIG Synergy is diversifying in a number of different genres, including fiction, which will be playing out in the months to come.
Hallmarks of BIG Synergy
BIG Synergy and its productions are widely acknowledged by the Indian television industry and viewers for :
â€˘ Singular success with international formats
â€˘ Inventive and innovative indigenous shows
â€˘ Leadership in the field of producing format shows and infotainment
â€˘ First class content
â€˘ World class production-values
â€˘ Synergising exceptional talent and building teams
â€˘ Thorough back-end operations
â€˘ Detailed design and implementation of methodologies
â€˘ Commitment to quality and integrity of conduct
Reliance â€“ ADA Groupâ€™s flagship compa