(2007-04-02) Direct Online Marketing
Justin Seibert, Owner & President of Direct Online Marketing
(AddPR) In this free Webinar (short for Web seminar), Seibert will explain how businesses large and small are making money with search engine marketing. Search Engine Marketing: Learn how businesses can make money - and bring money in from out of state - in a measurable cost-effective way, is part of a six Webinar series on business marketing strategies hosted by WV Connectivity throughout the spring.
Free Search Engine Marketing Webinar
Seibert will introduce attendees to the $10 billion/year search engine marketing industry and explain why utilizing search engines like Google and Yahoo! should be incorporated into an overall marketing strategy. Included will be a discussion of the two forms of search engine marketing: paid search (pay-per-click, PPC) and search engine optimization (SEO).
Paid Search Benefits
The benefits of paid search marketing include a unique pricing feature of paid search known as cost-per-click (CPC) that allows advertisers to only pay when a potential client actually clicks on their ad. Cost-per-click pricing enables companies to keep their costs at a minimum and only advertise to self-selected leads. These leads can be further targeted by geographic location to any particular metro area, state, or country.
Search Engine Optimization Benefits
Seibert will also discuss the benefits of search engine optimization, which include greater visibility of your site in the non-paid, natural listings of a search engine. By optimizing a Web site for search engines, users will have a greater chance of finding the site, particularly when it appears in the
About Us: About Direct Online Marketing
Contact Info: Direct Online Marketing
40 12th Street, Suite 200
Wheeling, WV 26003
304.217.2823
800.979.3177
www.DirectOM.com
Katie@directom.com
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Company: Direct Online Marketing
Country: United States
Contact: Katie McDonald
Website: http://DirectOM.com
Bus E-Mail: Katie@DirectOM.com
Phone: 304-217-2823
