(2005-01-26) Finding Sales Leads and Contacts Goes Hi-Tech
Where sales people used to spend lots of time prospecting for leads and cold calling,
Run a quick search on Google and you will find over 400, 000 listings under the term \"sales prospecting\". Most of the listings involve list brokers, marketing companies who supply leads and lists or actual articles on how to effectively Finding Sales Leads and Contacts goes Hi-Tech use your time to find and generate new sales leads.
Traditional sales prospecting involves making cold calls. Either by telephone or dropping in on the prospective client or customer. These are time-tested means of acquiring contacts to sell to. And they do work.
Many sales people would tell you though, that these methods usually require a lot of time and effort. In fact, when I worked as a professional sales person for a direct mail advertising company, I was spending nearly 80% of my time cold calling and qualifying leads. The majority of this time was spent trying to determine who would actually be making the buying decision.
Although there are numerous low tech ways of dealing with this issue such as using direct mailing and telemarketing, up until now there has been few ways of networking with other sales professionals to actually exchange leads and contacts. Some networking events such as Chamber of Commerce meetings and Professional Sales Organizations \"meet and greets\" do allow a sales person to network with other sales persons to exchange contacts information, however, the time invested in these sorts of activities could be extensive for the results.
A new hi tech way for sales people to exchange, trade and even buy and sell contact information has emerged on the Internet via a website. This website is formatted as an online marketplace for contacts. A sales professional can enter the contact information they have for a certain company and then is credited to their account with the right to then select 2 different contacts for their one.
This membership website gives salespersons two different options for getting contact information. They can enter whatever contacts they have for trade, or for a minimum membership fee; simply buy the contact information they desire. It is apparent that the venture capital industry sees the benefit of such a service as well.
Recently this website\'s principals secured two rounds of venture capital to build and manage this site. The initial round garnered $750,000 dollars to build the website itself. And then in a second round of capitalization received over 5 Million dollars to ensure the long-term operations of the site.
According to the website itself, there are already over 250,000 contacts at over 30,000 companies already available with over 2000 Vice Presidents of Marketing listed as well as over 60,000 IT Professionals.
Currently sales people who want to start using the system can do so with a free 2-week trial. The two-week trial includes the above-mentioned offer of 2 contacts for every contact entered. All contacts include both telephone number and email address. To find out more about this new hi tech service for getting contacts and sales leads please visit, http://recommended.bravehost.com/jigsaw.html
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