(2007-02-10) TSA extends Submission Deadline for Bin Advertisement Pilot Program

ACI-NA’s request of TSA to allow more Airport Operators to review opportunity, reflects pilot program’s benefits/popularity

WASHINGTON D.C., (Feb. 8, 2007) – The U.S. Transportation Security Agency (TSA) announced it has extended its submission deadline for airport operators wishing to participate in a one-year pilot program permitting advertisements to be placed in the bottom of bins at security checkpoints, from Feb. 16, 2007 to May 17, 2007. The move gives operators more time to thoroughly review the scope of the new, potentially revenue-generating opportunity and came after the agency received numerous deadline postponement requests, including one from the Airports Council International – North America (ACI-NA).

“ACI’s request for more time – and the TSA’s decision to grant it – is a direct reflection of this program’s popularity and will allow more airports to participate in it,” said Joe Ambrefe, president of SecurityPoint Media, which owns the patent for SecureTray System™ – the only bin advertisement system that has to-date been tested by TSA. “Airport operators have embraced the idea of a novel way to earn revenue that supports improved customer service and the expedition of passengers through the screening process. While advertisers have made it clear they want to be a part of this new medium.”

The SecureTray System – which includes SecureTrays™, SecureCarts™ and Divesting Tables™ – was first deployed over a year ago and is now in use at four U.S. airports, including Los Angeles International, where TSA officials have credited its design for helping to lower passenger wait times and for decreasing screeners’ work-related injury claims. It is the model for the TSA’s pilot program, which requires airport operators to partner with vendors that can provide at least 60 bins per security lane, non-metallic carts (to recycle used bins through metal detectors and to the beginning of each checkpoint’s line) and divesting/composure tables.

As the model’s innovator, SecurityPoint Media understands the compromise between ACI-NA and the TSA, a government organization that realized $52 million in TSO back-related injury claims in 2005. “The action is a fair balance between ACI’s interest in giving airports more time to evaluate the program and TSA’s desire to broaden the deployment of a program proven to decrease screeners’ injuries,” said Ambrefe


After the submission deadline, TSA anticipates rolling out the pilot program at approved airports across the U.S. until May 31, 2007.

Parties interested in the TSA’s pilot program should contact Gregory Fields at gregory.fields@dhs.gov or (571) 227-2266. For more information on the SecureTray System, visit www.SecurityPointMedia.com.

About Us: SecurityPoint Media is the leader in airport passenger security checkpoint advertising and the innovator of the SecureTray System™. This integrated system, which includes SecureTrays™, SecureCarts™ and DivestingTables™, provides an end-to-end solution to improve efficiencies in the security screening process while offering a viable and invaluable advertising opportunity. SecureTray System has been tested and evaluated by the TSA and the National Safe Skies Alliance. The system has also been validated with successful implementation and ongoing success at major airports, including Los Angeles International (LAX) – the highest volume passenger screening airport in the world. For more information, visit www.securitypointmedia.com.

Contact Info: For more information or pictures about SecurityPoint Media – or to have expert interviews arranged – please contact Jay McGee (866) 593-2400, ext. 221 or jmcgee@dutchergroup.com.

Additional:

Company: Security Point Media

Country: United States

Contact: Jay McGee

Website: www.securitypointmedia.com.

Bus E-Mail: jmcgee@dutchergroup.com.

Phone: (866) 593-2400, ext. 221