(2010-08-31) IIM Lucknow's Dr. Bharat Bhasker and K Srikumar launches a book on "Recommender

IIM Lucknow's Dr. Bharat Bhasker, Professor of Information Technology and Systems and

Press Release
August 31st, 2010
New Delhi

“Recommender Systems in E-Commerce”,a book by IIM Lucknow's Prof. Bharat Bhasker and K Srikumar launched
The book focuses on recommendation systems, process and techniques in e-commerce

Internet technologies are the mainstay of today's world. To cater to the burgeoning technologies in the segment, Dr.Bharat Bhasker, Professor of Information Technology and Systems, at IIM Lucknow and K Srikumar have released a book on Internet technologies called “Recommender Systems in E-Commerce”. Prof. Bharat Bhasker is a seasoned IT expert with extensive research and industry experience and K. Srikumar holds a doctoral degree in IT & Systems from IIM Lucknow. The book is published and distributed by Tata McGraw Hill.

The proliferation of Internet technologies and e-commerce has made the webspace an exciting and interactive business platform for producers, marketers and consumers. At the same time, web itself has become complex and difficult to navigate, overwhelming users with innumerable choices of products, services, and/or information. But, help is at hand with recommender systems which can overcome the information overload problem by retrieving appropriate information based on a user's past purchases, tastes and preferences and those of similar users. Recommender Systems in e-Commerce deals with recommendation systems, process and techniques in detail.

Enriched with illustrative diagrams and examples, the book covers: Processes, characteristics and classification of recommendation systems, Basic techniques used in recommendation systems: Collaborative Filtering, Data Mining, Information Retrieval/Content Filtering, Design, development and evaluation of recommendation system for low-involvement and high-involvement products and Applications of recommendation systems.

The book will be useful for professionals working in e-commerce industry, management students, faculty and researchers

Prof. Bhasker has several publications in the area of Data Management, Electronic Commerce, Agent Technologies and Data Mining in International Journals and Conferences. He has authored a book: "Electronic Commerce: Framework, Technologies and Applications", which is into its third edition and is published by Tata McGraw Hill.

About Dr. Bharat Bhasker

Dr. Bharat Bhasker is currently the Professor of Information Technology and Systems, Head of Internet Commerce Research Center and former Dean of the Indian Institute of Management (IIM), Lucknow. Dr. Bhasker is also a Visiting Professor at the ESSEC Business School, France, Chung-Ang University, Seoul, Korea; School of Business, University of Maryland, US; University of California, US; and University of Texas, US. He holds a Bachelor's degree in Electronics & Communications Engineering from I.I.T. Roorkee; and Master's and Doctorate degrees in Computer Science from Virginia Polytechnic Institute and State University, USA.

Prof. Bharat Bhasker has been conferred the "Best Professor of Information Technology Management" at the recently concluded Asia’s Best B-School Awards in Singapore. He was earlier conferred the "Best Professor of Information Technology" at Dewang Mehta Business School Awards at Mumbai in Sept 2008. In Jan 2004, he was honoured as the Best Researcher in the field of Electronic Commerce by the McMaster World Congress, Hamilton, Canada. In 2001 Rotary Club awarded him Scroll of Honor for his work and public service in the field of Information Technology and Management. He won NASA’s Best Research Productivity Award in 1992 in recognition of the research contributions.

Prior to joining IIM Lucknow, Prof. Bhasker spent 11 years working in the leading research establishments in USA. Dr. Bhasker spent seven years with Goddard Space Flight Center of NASA in leading research and research management positions. His research contributions in Heterogeneous distributed database management systems, Heterogeneous distributed information management, Information retrieval from mass repositories, and Network Information Retrieval protocols won him a NASA’s Best Research Productivity Award in 1992 in recognition of the research contributions. Dr. Bhasker was member of the High Performance Computer and Communications (HPCC) initiative of the NASA that lead to the Information Superhighway project. He worked for four years with MDL Information Systems and Sybase Inc., California, USA and was the architect of the massively parallel DBMS, Sybase MPP.
Dr. Bhasker is associated as Visiting Professor with ESSEC Business School, France, Chung-Ang University, Seoul, Korea, School of Business in University of Maryland, University of California and University of Texas, USA,

Prof. Bhasker serves in several advisory committees of Indian Government, is ho

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