(2007-02-28) ICU Eyewear is "Saving the Planet One Reading Glass at a Time"
ICU Eyewear has announced the expansion of its existing product return and recycling program.
AddPR.com SAN RAFAEL, CA – In an ongoing effort to incorporate “green” business practices into everyday corporate life, ICU Eyewear has announced the expansion of its existing product return and recycling program. With the expansion in place, ICU Eyewear hopes to reach more customers and create new ways for people to discard used or unwanted reading and sunglasses in a convenient and environmentally responsible manner.
“Customers are integral to our commitment to the environment,” says Patricia Kesten, President of ICU Eyewear. Appropriately titled “Saving the Planet One Reading Glass at a Time” ICU Eyewear will implement the expansion by collecting and recycling used reading and sunglasses as well as discontinued styles from their customers, starting October 2006.
Basha Cohen, Senior Vice President of Sales at ICU Eyewear says, “American’s purchased 38 million pairs of reading glasses in 2005, if we can recycle even a fraction of those glasses, it’s a great start!” ICU Eyewear is making a strong commitment to find the most efficient and eco-friendly way to re-use or recycle used glasses.
This program will be offered to all of ICU Eyewear’s wholesale as well as retail customers. ICU Eyewear plans to work closely with its partners in the natural foods industry to continuously develop and implement “green” practices into their corporate culture and product development.
For more information on “Saving the Planet One Reading Glass at a Time”, please contact Rose Baldwin via telephone at 415-721-1493 or email at rose@icueyewear.com.
About Us: Headquartered in San Rafael, California, ICU Eyewear has enjoyed tremendous growth since it’s inception in 1998. ICU Eyewear’s line is filled with cool shapes, vibrant colors, etched stems and rhinestone accented reading and sunglasses for trend setting women and men. To view the entire ICU Eyewear collection online, please visit www.icueyewear.com.
Contact Info: Rose Baldwin
Director of Marketing
P: 415-721-1493
F: 415-721-0165
rose@icueyewear.com
Additional:
Company: ICU Eyewear
Country: United States
Contact: Rose Baldwin
Website: www.icueyewear.com
Bus E-Mail: rose@icueyewear.com
Phone: 415-721-1493
