(2007-02-12) Fertell Launches Ovarian Reserve Test – Providing More Choice and Accuracy in Female Home Testing
Today, with the launch of their Ovarian Reserve test, Fertell expands its range1 and combines enhanced choice with a high level of accuracy. The new single test, launched in response to substantial consumer demand, is 95% accurate compared to tests carrie
Today, with the launch of their Ovarian Reserve test, Fertell expands its range1 and combines enhanced choice with a high level of accuracy. The new single test, launched in response to substantial consumer demand, is 95% accurate compared to tests carried out in a laboratory. It provides a quick and simple way for women to measure fertility status in the privacy of their own home. It will be obtainable over-the-counter from larger Boots stores and online through www.boots.com and www.fertell.co.uk from 5th February 2007.
Previously, Fertell pioneered the at-home <a href="http://www.fertell.co.uk/">fertility testing</a> market with the launch of the couples test last year. While the couples test continues to sell well through Boots;many female consumers have suggested a separate ovarian reserve test would be of great benefit to them so they can assess their fertility levels right now.
Unlike any other test that is available for use at home, Fertell assesses the quality of the eggs released. Almost a third of fertility issues are due to female factors2 and early detection of such problems increases a woman’s chances of getting pregnant. The earlier potential fertility issues are identified, the quicker help can be sought and the more options a woman may have open to her. In addition, if a woman has been trying to conceive without success, it may enable her to be reassured quickly so she can continue to try and be more relaxed about it.
Commenting on the new single test Mr Charles Kingsland, Consultant Gynecologist at Liverpool Women’s Hospital said: “Many women are realising that using Ovarian Reserve Tests, such as Fertell, can help in the first step towards increasing their chances of conception. The device is simple to use, similar to that of a pregnancy test and most importantly, could help lead to early detection and treatment of any potentials problems.”
Currently, there is a 12 month period before women can be referred for doctor-led tests to pinpoint potential issues. The Fertell Ovarian Reserve Test is an easy-to-use, one step urine test which measures follicle stimulating hormone (FSH), a measure of ovarian reserve. If ovarian reserve is outside the normally expected level, a woman’s ability to conceive may be decreased. The results are available in 30 minutes, which means that you don’t have to wait days or weeks for laboratory results.
For detailed information on how Fertell works, please refer to the enclosed fact sheet and background documents. The recommended retail price for Fertell Ovarian Reserve Test is £24.99.
Fertell offers a free telephone information service staffed by qualified nurses which is open Monday-Friday 8am-8pm and Saturday-Sunday 10am 4pm. For all customers living in the UK, the number to dial is 0800 731 8267. For those living in the Republic of Ireland, the number is 1800 882 367. The services offer helpful and pragmatic advice related to the product, how to carry out the test and what the next steps are to gain the best help possible to assist in the fertility journey.
A website is also available and provides relevant information and helpful advice for both healthcare professionals and couples www.fertell.co.uk.
For more information on Fertell or to request photography / product sample, please contact:
Laura Mitchell Gemma Pritchard
Hill & Knowlton Hill & Knowlton
20 Soho Square 20 Soho Square
London, W1A 1PR London W1A 1PR
DL: 020 7413 3015 DL: 020 7413 3423
lmitchell@hillandknowlton.com gpritchard@hillandknowlton.com
References
1 This is in addition to the original Fertell kit, the first home fertility testing kit for couples - an over the counter kit containing both male and female fertility testing devices enabling couples trying to conceive to identify fertility problems earlier
2 Human Fertilisation and Embryology Authority Guide to Infertility and Directory of Clinics 2005/06
Notes to Editors:
What's the difference between a fertility test and an ovulation test?
The Fertell female fertility test detects a hormone called Follicle Stimulating Hormone (FSH). As a woman ages so do her eggs and the quality of those eggs decline. The Fertell fertility test detects when the FSH is at a level that indicates that the egg quality has decreased and the chances of the egg being fertilised are reduced. Fertell is a fertility test for ovarian reserve and gives a measure of underlying fertility through assessing the egg quality.
An ovulation test only shows you the time in your menstrual cycle when you are most likely to conceive, it will not tell you about your fertility or the quality of the egg you produce
About Us: The Group's first product offering is Fertell, a revolutionary set of male and female tests to indicate fertility, designed to assist couples who are trying for a baby. Fertell empowers couples to take control of their fertility, in the privacy of their own home, in their own time.
Please visit our UK site at www.fertell.co.uk or our US site at www.fertell.com for more product information.
Fertell received a positive reception at the annual meeting of the American Society of Reproductive Medicine in October 2006. Please see "Latest news".
On 11 December 2006 Genosis announced the appointment of Jonathan Pockson as CFO. Please see "Latest news".
Genosis announced a trading update on 5 January 2007. Please see "latest news".
New Fertell female Ovarian Reserve test launched in Boots. Please see "press releases".
Contact Info: a high level of accuracy. The new single test, launched in response to substantial consumer demand, is 95% accurate compared to tests carried out in a laboratory. It provides a quick and simple way for women to measure fertility status in the privacy of their own home. It will be obtainable over-the-counter from larger Boots stores and online through www.boots.com and www.fertell.co.uk from 5th February 2007.
Previously, Fertell pioneered the at-home <a href="http://www.fertell.co.uk/">fertility testing</a> market with the launch of the couples test last year. While the couples test continues to sell well through Boots;many female consumers have suggested a separate ovarian reserve test would be of great benefit to them so they can assess their fertility levels right now.
Unlike any other test that is available for use at home, Fertell assesses the quality of the eggs released. Almost a third of fertility issues are due to female factors2 and early detection of such problems increases a woman’s chances of getting pregnant. The earlier potential fertility issues are identified, the quicker help can be sought and the more options a woman may have open to her. In addition, if a woman has been trying to conceive without success, it may enable her to be reassured quickly so she can continue to try and be more relaxed about it.
Commenting on the new single test Mr Charles Kingsland, Consultant Gynecologist at Liverpool Women’s Hospital said: “Many women are realising that using Ovarian Reserve Tests, such as Fertell, can help in the first step towards increasing their chances of conception. The device is simple to use, similar to that of a pregnancy test and most importantly, could help lead to early detection and treatment of any potentials problems.”
Currently, there is a 12 month period before women can be referred for doctor-led tests to pinpoint potential issues. The Fertell Ovarian Reserve Test is an easy-to-use, one step urine test which measures follicle stimulating hormone (FSH), a measure of ovarian reserve. If ovarian reserve is outside the normally expected level, a woman’s ability to conceive may be decreased. The results are available in 30 minutes, which means that you don’t have to wait days or weeks for laboratory results.
For detailed information on how Fertell works, please refer to the enclosed fact sheet and background documents. The recommended retail price for Fertell Ovarian Reserve Test is £24.99.
Fertell offers a free telephone information service staffed by qualified nurses which is open Monday-Friday 8am-8pm and Saturday-Sunday 10am 4pm. For all customers living in the UK, the number to dial is 0800 731 8267. For those living in the Republic of Ireland, the number is 1800 882 367. The services offer helpful and pragmatic advice related to the product, how to carry out the test and what the next steps are to gain the best help possible to assist in the fertility journey.
A website is also available and provides relevant information and helpful advice for both healthcare professionals and couples www.fertell.co.uk.
For more information on Fertell or to request photography / product sample, please contact:
Laura Mitchell Gemma Pritchard
Hill & Knowlton Hill & Knowlton
20 Soho Square 20 Soho Square
London, W1A 1PR London W1A 1PR
DL: 020 7413 3015 DL: 020 7413 3423
lmitchell@hillandknowlton.com gpritchard@hillandknowlton.com
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