(2007-02-19) Sensitron, Inc. Awards Exclusive Distribution Rights for careTrends® to Sensitron MENA

Partnership to Target Growing Middle East and North Africa Healthcare Markets

SAN MATEO, CALIF. – Feb. 21, 2007 Sensitron, Inc., a market leader in wireless healthcare innovations and point-of-care solutions, announced today that it has granted exclusive distribution rights to Sensitron MENA Fz, LLC. Sensitron MENA exclusively distributes careTrends® in 15 Middle East and North Africa countries, namely the United Arab Emirates (UAE), Saudi Arabia, Kuwait, Jordan, Egypt, Bahrain, Qatar, Morocco, Algeria, Iraq, Oman, Yemen, Tunisia, Libya and Western Sahara.
“Sensitron MENA provides direct knowledge of the local healthcare infrastructure and market place and its needs in the region,” said Rajiv Jaluria, CEO of Sensitron. “Sensitron is very pleased to have the experienced management team at Sensitron MENA leading our efforts in the Middle East and North Africa regions, and extending an improved standard of patient care and data accuracy with our device-neutral wireless system.”
“I believe that Sensitron will heighten patient care and the quality of service to new levels by improving nurse workflow and thus allowing them to spend more time with their patients,” said Salah Fakhouri, Managing Director of Sensitron MENA. “In the Arab world, the healthcare sector is currently investing a significant amount of time and money to improve the services it offers and careTrends would be compatible with its goals.”
Sensitron MENA participated for the first time at Arab Health, at the Dubai International Exhibition Centre in Dubai, UAE from January 29 to February 1, 2007. More than 250 health care providers and operators visited the stand and showed a high level of interest in the careTrends solution.
On February 15, 2007, Sensitron MENA Fz, LLC officially opened its offices in the prestigious Dubai Healthcare City, in Dubai, UAE—a very modern location within the Gulf Region’s healthcare industry. Through this office, Sensitron MENA will be operating from the Free Zone Health Care City and will be serving the entire Middle East and North Africa region. Sensitron MENA has already commenced operations and is currently responding to several queries from Qatar, Bahrain, Oman, Kuwait, Saudi Arabia, Jordan, Egypt, and United Arab Emirates.

About Us: About Sensitron, Inc. (www.sensitron.net)
Sensitron, Inc., based in San Mateo, Calif., is an international wireless healthcare innovations company that has developed careTrends® for the med-surg units and Critical careTrends™ for the critical/intensive care units, both of which communicate vital signs and other data from wirelessly-enabled, legacy point-of-care medical devices at the patient bedside. Sensitron, Inc. was founded in 1997, is a privately-held company and is expanding internationally via channel partners

Contact Info: Richard Lake
+33 (0) 626 3182 32
rlake@sensitron.co.uk

Salah Fakhouri
+ 971 50 640 8352
SMENA@sensitron.ae

Additional:

Company: Sensitron, Inc.

Country: United Arab Emirates

Contact: Samir Jaluria

Website: http://www.sensitron.net

Bus E-Mail: samir@sensitron.net

Phone: 650-232-2330