(2007-08-27) Old Media Meets New Technology Advertisers Benefit
Combining select domain names with TV and print ads brings maximum ROI to advertisers
You may have noticed recently the increase in websites associated with your favorite TV or print ads. This is not a fluke and the trend is certain to continue according to one Internet marketing expert.
Scott Alliy President of eComInvestments.com a domain name brokerage often wonders why the tremendous one two punch advertising approach has not been used more up until now.
Scott claims that obtaining domain names containing niche phrases can extend the benefits and life span of any print or TV marketing campaign well beyond the number of days the ads actually are shown publicly.
At a recent roundtable discussion attended by experts in the domain name investment industry one attendee made a point that domain name advertising presents a catch 22 for advertisers. On the one hand they know that creating an online campaign using domain names attached to websites allows them to test headlines and get instant feedback and also allows them to accurately measure response and deliver those results to clients daily weekly or monthly.
On the other hand because online advertising is so easy to track and monitor it creates the potential for clients to question the traditional advertising methods the agency might have used that did not present such important and valuable tracking information.
Another expert attending the domain name roundtable event held recently in Seattle added that ad agency representatives and domain name resellers aka domainers should work together but there are stumbling blocks to overcome if this is to occur.
Specifically there are the issues of cost and ego. Domain name investment firms like eComInvestments.com own thousands of carefully selected and highly memorable domain names like PriceQuotesDirect.com which could be easily and successfully incorporated into TV and print media campaigns for insurance companies and other types of businesses.
In order for these and other highly attractive domain names to make their way into the commercials that you are seeing on TV and in print media however they will need to be acquired by advertising agencies who represent the end clients and whom will need to first admit that they missed the boat by not owning these names first and then will need to swallow their pride in order to acquire the names and do the right thing for their clients.
Time will tell how this will all play out but one thing is certain according to Scott. Consumers can count on seeing more domain names and websites in print and TV ads not less.
About Us: Scott Alliy is President of eComInvestments.com a domain name brokerage offering premium dotcom domain names in all categories. eComInvestments.com offer Internet business consulting services including website design and development and SEO and other Internet marketing services.
Scott is also the creator of FindaSeminar.com the worlds largest training search engine at http://www.FindaSeminar.com
Contact Info:
Helen Alliy
Director
eComInvestments.com
832 687-4345
Additional:
Company: eComInvestments.com
Country: United States
Contact: Helen Alliy
Website: http://www.eComInvestments.com
Bus E-Mail: admin@ecominvestments.com
Phone: 832 687-4345
