(2008-03-04) Internet Marketing Expert Reveals How To Market a New Seminar On The Internet
Revealing information includes consideration for choosing a flat fee vs. pay for perf
Scott Alliy President of TrainingBrochures.com a member of the Training News Network has released important information about how to market a new seminar on the internet.
There are several key factors to know about marketing a new seminar on the Internet. Whether you succeed in getting more registrations or whether you spend much time and money without results will be dependent on the marketing choices you make early on says Scott Alliy President of Allied Internet Solutions Inc. a Houston Based Internet Marketing and business consulting firm.
Mr. Alliy is certainly well qualified to speak on the subject of seminar marketing. Among his list of stellar accomplishments in the online seminar marketing arena is founder and President of FindaSeminar.com and ctreator of the Training News Network a vast network of over 675 websites carefully selected and dedicated to centralized training news information and seminar workshop and conference search and registration activity.
Mr. Alliy who has seen it all since beginning his Internet marketing career as a consultant, and student and practitioner of the art advises companies and individuals that are promoting their first seminar to choose a reputable company.
Anyone can put up a fancy looking web page says Scott and claim to be able to represent you but only a company dedicated to Internet marketing and staffed with business professionals that have expertise in key business areas like marketing and customer service can truly offer your company the benefits that you seek.
Before you put your name on just any website says Scott make sure that they are committed to their craft, that they understand your business, your customers and that they are available and able to answer potential registrant questions in order to help you increase registrations.
Since 2002 FindaSeminar.com now the worlds largest training search engine has been providing quality representation for multiple seminar and training providers and their efforts have produced over 38,000 registrations to date.
The second most important consideration for new seminar marketers after choosing a professional and proven marketing firm to represent them is to create a marketing budget that they can live with.
A good rule of thumb for new seminar providers is to choose a marketing mix of activities including Direct mail and Internet marketing activities that include representation and registration services and PPC marketing.
The differences between an online registration services provider and PPC marketing on the Internet adds Scott are quite stark. First of all an established online registration service like FindaSeminar.com will have trained professionals helping you close sales and increase registrations.
PPC marketing on the other hand adds Scott will bring prospects to your website where you will either have to close them with copy or furnish your own customer service staff to help them make the decision to register for your training event.
Regarding Direct mail Mr. Alliy suggest that new seminar providers consider obtaining a mailing list consisting of prospects who could benefit from attending their training event.
A third important consideration to marketing and testing your first seminar says Scott is to decide between a company like FindaSeminar.com that offers registration services on a fee per registration basis or whether to choose a company Like TrainingBrochures.com that charges a flat fee for exposing your seminar to your target audience of training seekers either locally or throughout the U.S. and Canada.
Mr. Alliy explains the difference between the services of both of these seminar marketing companies that are both members of the Training News Network and both offering their own attractive qualities for new seminar providers.
FindaSeminar.com is a pay for performance seminar marketing service. The company does require a first year commitment fee for new providers to help defray the cost of establishing an account and marketing and advertising cost incurred in heavily promoting new providers through the Training News Network and the entire Internet community.
TrainingBrochures.com is a flat fee seminar marketing service that offers new and established seminar providers the opportunity to advertise their training events in up to 29,807 cities in he U.S. and towns and provinces in Canada.
The most revealing difference in the two types of seminar marketing services offered by FindaSeminar.com and by TrainingBrochures.com are
Control - TrainingBrochures.com provides seminar providers two direct links to any two web pages of their choice. Seminar providers can use these links to test sales and registration pages to find out which copy and layout works best to increase registrations.
Cost - Seminar providers that use TrainingBrochures.com seminar marketing services do not incur a per registration service fee and therefore can obtain unlimit
About Us: Scott Alliy is an Internet pioneer and founder and President of FindaSeminar.com and creator of the Training News Network a network of websites specifically designed to provide news information and training search and registration services to the training community and seminar marketing education and services to training and seminar providers.
Contact Info:
Helen Alliy
Director
Allied Internet Solutions Inc.
(800) 349-1935
Additional: Pay for performance seminar marketing service
Flat fee seminar marketing service
Company: TrainingBrochures.com
Country: United States
Contact: Helen Alliy
Website: http://www.TrainingBrochures.com
Bus E-Mail: info@trainingbrochures.com
Phone: 800 349-1935