(2008-09-17) Seminar and Training Marketing Tips Released By FindaSeminar.com
The Internet has changed the way that people shop for training seminars workshops and
Marketing your seminars, conferences and training events on the Internet can be quite profitable but there are certain things that training providers need to know to be successful.
It is important to any training provider that wishes to increase registrations to understand how todays consumer shops.
This according to Scott Alliy President and founder of the worlds largest training search engine FindaSeminar.com.
Mr. Alliy says that he and his highly experienced Internet marketing team have discovered many secrets along the way to making FindaSeminar.com the top training search engine on the Internet.
The most important thing that training providers who wish to benefit from marketing their seminars and training events on the Internet need to understand according to Scott is the difference between Push marketing and Pull marketing.
A good example of push marketing says Scott is direct mail whereby advertisers push information about their semianrs and upcoming training events to what they hope are qualified prospects.
An example of Pull marketing is a flea market where vendors display their wares and shoppers browse and choose the products of interest to them.
FindaSeminar.com was built and has become highly successful because it attracts todays consumer who prefer not to be told what to do but would rather have the opportunity and thus more control to make their own decisions.
Despite the high number of registrations that FindaSeminar.com produces for training provider clients that use their seminar marketing service Scott says that a large number of small and large training providers continue to adhere to old school marketing techniques and have thus far shunned away from using a qualified Seminar marketing service to market their training on the Internet.
These people and companies are missing out each day they fail to understand the power of Pull marketing and the need for them to display their products where qualified shoppers with interest in their training are looking.
FindaSeminar.com which started in 2002 now receives over 100,000 visitors monthly. These qualified training seekers are searching for personal and career development training as well as refresher courses and to learn additional skills to make them more qualified in their current position.
The other important point that will help training providers increase registrations says Scott is to understand the while still important name brand has lost some value on the Internet. Internet users search for objects and services not necessarily name brands. Searchers look for seminars, tires, electronics etc by product name not by vendor.
It is far more important and wiser according to Scotts own experience to be listed in the Management category of FindaSeminar.com than to spend time and money branding your name as a provider of such services.
Part of the reason for this lack of name loyalty according to Scott is the transient nature of our society. People are constantly changing jobs and residences making it hard for consumers to remain loyal. Instead of name shopping Internet consumers concentrate more on object and service shopping and in many cases rely on descriptions, pictures and reviews to support their buying decision.
Our training search engine has exclusive event information pages are that are specifically designed to inform and provide multiple ways for consumers seeking training to make that buying decision says Scott. The end result is increased registrations and life long customers for training providers who list their events and company info on FindaSeminar.com
Scott adds that the company is quickly closing in on another milestone and will soon produce their 50,000 registration.
Says Scott, there is still time for training providers to capture their market and to benefit from the growth and proven success of the seminar marketing system offered by FindaSeminar.com. Scott adds that by adding their training seminars, conferences and workshops on FindaSeminar.com training companies will have the edge on their competition who waited and will benefit by their association with FindaSeminar.com which has become such a trusted source of training search and registration.
Finally, Scott cautions training seekers to avoid imitators who have just one website and a good sales pitch. In stark contrast to these start up one-shot seminar marketing websites FindaSeminar.com is a member of the Training News Network a network of over 875 websites and domain names carefully selected and specifically designed to put training providers classes directly in front of qualified training seekers wherever they may be looking on the Internet.
One thing that hasn't changed regarding successfully marketing your business product and services says Scitt is that location is still very important. This is why FindaSeminar.com is a part of the biggest network of training sites on the net. Training seekers and our t
About Us: FindaSeminar.com is the worlds largest training and seminar search engine and a member of the Training News Network a network of over 875 training and seminar industry related news and information sites.
Allied Internet Solutions Inc. the parent company of FindaSeminar.com and creator and operator of the Training News Network is a progressive talented Houston Texas based Internet Marketing and Business consulting firm. .
Contact Info:
Helen Alliy
Director
FindaSeminar.com
Additional: Seminar Marketing services
Company: FindaSeminar.com
Country: United States
Contact: Helen Alliy
Website: http://www.FindaSeminar.com
Bus E-Mail:
Phone: 800 349-1935