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Your headline could be the most important part of your press release. If you can't get the attention of readers, the body of your press release and thus your important news item may never be seen. Your headline should also catch the eyes of our editorial staff who pay close attention to your headline to help determine the newsworthiness of your press release. IMPORTANT: DO NOT USE ALL CAPS IN YOUR HEADLINE! If you use ALL CAPS your press release will be deleted Your headline should contain your company name and the reason for your press release. A good headline may read like Acme Roofing Co Announce New Energy Efficient Shingles That Lower Electricity Usage.
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